

Build Skills That Get You Hired – Learn Digital Marketing at Code with TLS
Published: 2025-07-29 08:43:02
Students and working professionals looking to pivot their careers now have a reliable path forward. At Code with TLS, a trusted name in digital marketing training in Delhi, you can learn core marketing skills that are in high demand. From managing social media campaigns to ranking websites on Google, our comprehensive course covers everything recruiters look for. With dedicated career mentorship and invaluable internship options, our program is meticulously designed to get you hired faster and accelerate your journey in the dynamic world of digital marketing.
Enroll today with Code with TLS and get career-ready in just 3 months.
Why Digital Marketing is Your Next Big Career Move
In today's interconnected world, digital marketing is no longer just an option; it's the engine driving business growth across every sector. From small local businesses to multinational corporations, the demand for skilled digital marketers is skyrocketing. Companies are constantly seeking professionals who can craft compelling online strategies, drive traffic, generate leads, and convert customers. This rapid expansion means a promising future for those entering the field, offering not just jobs but robust career growth and advancement opportunities.
At Code with TLS, we understand this evolving landscape. Our Digital Marketing Course in Delhi is meticulously crafted to equip you with the practical, hands-on skills that are immediately applicable in the industry. Whether you're a recent graduate eager to kickstart your career, a professional seeking to upskill, or an entrepreneur aiming to boost your business, our program is your gateway to success.
Looking to boost your skills with expert-led sessions? Check out our detailed guide on Digital Marketing Classes in Delhi to find the right course for your career.
The Code with TLS Advantage: What Sets Us Apart
1. Placement-Focused Training: Your success is our ultimate mission. Code with TLS is renowned for its 100% placement assistance. We don't just teach; we ensure you're job-ready. Our dedicated placement team works tirelessly, offering:
* Real-time Interview Preparation: Mock interviews, common question drills, and confidence-building sessions.
* Resume & LinkedIn Profile Optimization: Crafting compelling profiles that grab recruiters' attention.
* Internship Opportunities: Gaining invaluable real-world experience with our network of verified partner companies.
* Job Referrals and Portfolio-Building Assistance: Connecting you with top employers and helping you showcase your skills through live projects.
2. Comprehensive & Up-to-Date Curriculum: The digital marketing landscape changes rapidly. Our syllabus is constantly updated, blending foundational knowledge with the latest trends and tools. With 50 advanced modules and 20 certifications, you'll master every core area of digital marketing, from SEO to AI integration.
3. Learn from Industry Professionals: At Code with TLS, you learn from the best. Our mentors are not just trainers; they are certified professionals with 5–10 years of hands-on experience managing successful campaigns for top Indian brands and global clients. Expect insider tips, live case studies, and mentorship that genuinely makes a difference to your career trajectory.
4. Real-World Projects, Not Just Theory: We believe that theory is good, but practice is everything. That's why our course is built around live campaigns, SEO audits, ad setups, content strategies, and real dashboard analysis. By the end of the course, you'll have a robust portfolio that speaks volumes about your capabilities, demonstrating your practical skills to potential employers.
5. Globally Recognized Certifications: Enhance your credibility with industry-recognized certifications. Our program prepares you for and helps you earn credentials from:
* Google (Google Ads, Google Analytics)
* Meta (Facebook, Instagram)
* HubSpot
* Semrush
* And an Exclusive Certificate of Excellence from Code with TLS
These certifications add significant weight to your resume and boost your employability across various industries.
Want to turn your skills into income? Discover practical ways to earn money online in digital marketing and build a sustainable career from home.
Detailed Course Modules at Code with TLS
Our comprehensive digital marketing course delves deep into every facet of online marketing, ensuring you emerge as a well-rounded and highly capable professional.
Module 1: Introduction to Digital Marketing & Core Concepts
- Understanding the Digital Landscape: Evolution of marketing, traditional vs. digital marketing.
- Marketing Goals & Objectives: Defining KPIs, understanding business funnels (AIDA, See-Think-Do-Care).
- Exploring Vital Digital Marketing Channels: Overview of SEO, SEM, SMM, Content Marketing, Email Marketing, etc.
- Developing a Comprehensive Digital Marketing Plan: Strategy formulation, audience research, competitor analysis.
Module 2: Search Engine Optimization (SEO) - The Art of Organic Visibility
- Understanding Search Engines: Crawling, Indexing, Ranking factors, Google algorithms (Panda, Penguin, Hummingbird, Core updates).
- Keyword Research & Analysis: In-depth techniques, using tools like Google Keyword Planner, SEMrush, Ahrefs, long-tail vs. short-tail keywords, intent-based keywords.
- On-Page SEO Optimization: HTML fundamentals (Title tags, Meta descriptions, Header tags H1-H6), URL structure, image optimization (alt text), internal linking, keyword density and prominence, content quality and uniqueness.
- Technical SEO: Site speed optimization (Core Web Vitals), mobile-friendliness, XML sitemaps, Robots.txt, schema markup (Schema.org), 301 redirects, canonical tags, SSL/HTTPS implementation.
- Off-Page SEO & Link Building: Understanding link juice, Do-follow vs. No-follow links, backlink analysis, strategies for acquiring high-quality backlinks (guest posting, broken link building, resource pages, content promotion), Web 2.0, forum participation, blog commenting, social bookmarking, classifieds, directory submission, video submission, press releases, infographics.
- Local SEO: Google My Business optimization, local citations, online reviews management.
- SEO Tools & Reporting: Google Search Console (performance, coverage, URL inspection), Google Analytics (organic traffic analysis), rank tracking tools, audit tools.
Looking to upskill? Join our Advanced Digital Marketing Course near Delhi and learn AI tools, performance marketing, and more.
Module 3: Search Engine Marketing (SEM) / Pay-Per-Click (PPC) - Instant Visibility
- Introduction to Google Ads: Account structure, campaign types, Ad Rank, Quality Score.
- PPC Campaign Creation: Keyword selection (match types), ad group organization, text ad copywriting, ad extensions.
- Google Search Ads: Bidding strategies (manual CPC, automated bidding), budget management, negative keywords, ad scheduling, location targeting.
- Google Display Ads: Contextual targeting, placement targeting, interest targeting, topic targeting, demographic targeting.
- Remarketing & Retargeting: Standard remarketing, dynamic remarketing, remarketing lists for search ads (RLSA), video remarketing.
- Shopping Ads (Google Shopping): Setting up Google Merchant Center, product feed optimization.
- PPC Campaign Optimization: A/B testing ads, optimizing bids, conversion tracking, key metric evaluation (CTR, CPC, CPA, ROAS).
Module 4: Social Media Marketing (SMM) & Optimization (SMO) - Building Community
- Understanding Social Media Platforms: Deep dive into Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest, and emerging platforms.
- Social Media Strategy & Planning: Goal setting, audience identification, content planning, competitive analysis.
- Profile Creation & Optimization: Best practices for personal and business profiles across platforms.
- Content Strategy for Social Media: Creating engaging visuals and copy, storytelling, hashtag optimization.
- Social Media Advertising:
- Facebook & Instagram Ads: Business Manager setup, campaign objectives (lead generation, reach, engagement, traffic, conversions), audience targeting (demographics, interests, behaviors, custom audiences, lookalike audiences), ad formats (image, video, carousel, collection), bidding strategies, budget management, creative best practices.
- LinkedIn Marketing: Company page optimization, LinkedIn Ads (Sponsored Content, Text Ads, InMail Ads), targeting for B2B.
- Twitter Marketing: Tweet optimization, Twitter Ads (followers, website clicks, video views).
- YouTube Advertising: In-stream, bumper, outstream ads, YouTube channel creation and optimization, video SEO.
- Social Media Analytics & Reporting: Using platform insights, third-party tools for performance measurement, ROI calculation.
- Community Management & Engagement: Building active communities, managing comments and reviews.
- Influencer Marketing: Identifying and collaborating with influencers.
Explore our 3-Month Digital Marketing Course designed for beginners and professionals aiming for quick career growth.
Module 5: Content Marketing & Strategy - The Foundation of Value
- Fundamentals of Content Marketing: Defining valuable content, content types (blogs, articles, videos, infographics, podcasts, whitepapers, e-books).
- Crafting a Content Marketing Strategy: Audience persona development, content pillars, content calendar creation.
- Content Creation & Optimization: Engaging copywriting, storytelling, optimizing content for SEO (keyword integration, readability), image and video optimization.
- Content Distribution & Promotion: Leveraging social media, email, paid channels, and outreach.
- Content Performance Measurement: Tracking engagement, conversions, and ROI.
- Blogging & Blog Marketing: Setting up a blog, attracting visitors, identifying relevant topics for periodic posting.
Module 6: Email Marketing - Direct & Personalized Communication
- Understanding Email Marketing: Benefits, types of emails (newsletters, promotional, transactional, nurturing).
- Building & Managing Email Lists: Opt-in strategies, lead magnets, segmentation.
- Email Marketing Platforms: Overview of tools like Mailchimp, HubSpot, Sendinblue.
- Designing Effective Email Campaigns: Subject line optimization, email copywriting, calls-to-action (CTAs), A/B testing.
- Automated Email Sequences: Welcome series, abandoned cart reminders, re-engagement campaigns.
- Email Deliverability & Inbox Optimization: Avoiding spam filters, building sender reputation.
- Email Analytics: Open rates, click-through rates, conversion rates, unsubscribe rates.
Check out the latest Digital Marketing Courses in Delhi 2025 to stay ahead with updated modules and certifications.
Module 7: Web Analytics with Google Analytics (GA4) - Data-Driven Decisions
- Setting up Google Analytics 4 (GA4): Account structure, data streams, events, conversions.
- Understanding GA4 Interface: Reports overview (Realtime, Acquisition, Engagement, Monetization, Retention).
- Audience Analysis: Demographics, interests, user flow, cohort analysis, active users.
- Acquisition Analysis: Traffic sources, campaigns, channels.
- Behavior Analysis: Pages and screens, landing pages, site content, events.
- Conversion Tracking: Setting up and analyzing conversions, funnels.
- Custom Reporting & Dashboards: Building tailored reports for specific insights.
- Integrating with Google Search Console & Google Ads.
Module 8: Mobile Marketing & App Store Optimization (ASO)
- Mobile Marketing Landscape: SMS marketing, mobile advertising, app marketing.
- Responsive Web Design: Ensuring website usability across devices.
- App Store Optimization (ASO): Keyword optimization for app stores, app title, description, screenshots, reviews.
- Mobile Advertising Formats: In-app ads, mobile search ads.
- WhatsApp Marketing: Setting up WhatsApp Business, auto-reply, broadcast messages.
Want clarity on course pricing? Dive into our comprehensive guide on Digital Marketing Course Fees to compare plans and choose the right option for your budget.
Module 9: Advanced Digital Marketing Strategies & Tools
- Lead Generation Strategies: Landing page optimization, lead magnets, different lead generation models.
- Conversion Rate Optimization (CRO): A/B testing, user experience (UX) principles, persuasive design.
- Digital Display Advertising (Advanced): Programmatic advertising, ad exchanges, ad networks.
- Affiliate Marketing: Understanding the ecosystem (merchant, affiliate, network, consumer), setting up and managing affiliate programs.
- Online Reputation Management (ORM): Monitoring brand mentions, managing reviews, crisis management.
- Marketing Automation: Tools and strategies for automating marketing tasks (CRM integration).
- Designing Tools for Marketers: Utilizing Canva for creating engaging visuals, basic video editing for social media.
- Freelancing & Personal Branding: Building a freelance profile, finding clients, pricing strategies, building a strong online personal brand.
Module 10: Career Development & Mentorship
- Resume Building & LinkedIn Optimization: Crafting an impactful professional presence.
- Interview Preparation: Common interview questions, mock interviews, communication skills.
- Portfolio Development: Showcasing live projects and case studies.
- Industry Trends & Future of Digital Marketing: AI in marketing, voice search, virtual reality, Web3.
- Career Mentorship Sessions: One-on-one guidance from industry experts to chart your career path.
- Internship Support: Assistance in securing practical training opportunities.
Want clarity on course pricing? Dive into our comprehensive guide on Digital Marketing Course Fees to compare plans and choose the right option for your budget.
The Digital Marketing Job Market in Delhi NCR
Delhi NCR is a bustling hub for digital marketing jobs, with a continuous demand for skilled professionals across various sectors. From e-commerce giants and tech startups to marketing agencies and traditional businesses undergoing digital transformation, opportunities are abundant.
Job Roles:
- Digital Marketing Executive/Specialist
- SEO Analyst/Specialist
- PPC/SEM Specialist
- Social Media Manager/Executive
- Content Writer/Marketer
- Email Marketing Specialist
- Digital Marketing Manager
- Performance Marketing Specialist
- Web Analyst
Salary Expectations (Delhi NCR, as of late 2025 data):
- Freshers (0-1 year experience): ₹3,00,000 - ₹4,00,000 per annum (can be higher for graduates from top programs like Code with TLS with strong placement records).
- Junior-Level (1-3 years experience): ₹3,50,000 - ₹6,00,000 per annum
- Mid-Level (4-5 years experience): ₹7,00,000 - ₹10,00,000 per annum
- Senior-Level/Manager (5 years experience): ₹12,00,000 - ₹20,00,000 per annum
These figures highlight the significant growth potential in the digital marketing field, especially for those with specialized skills and practical experience, which Code with TLS prioritizes.
FAQs: Your Questions Answered by Code with TLS
Q1: What makes Code with TLS different from other digital marketing institutes in Delhi?
A1: Code with TLS stands out due to its placement-first approach, 100% job assistance, and robust internship program. We offer a dynamic curriculum with 50 modules and 20 industry certifications, taught by experienced industry professionals (5-10 years of hands-on experience). Our emphasis on real-world projects and live campaign management ensures you build a strong portfolio. We also provide dedicated career mentorship, resume building, and interview preparation to ensure you’re not just skilled, but also truly job-ready.
Q2: I'm a student with no prior marketing background. Is this course suitable for me?
A2: Absolutely! The Code with TLS program is designed to cater to both beginners and those with some existing knowledge. Our curriculum starts from the fundamentals and gradually moves to advanced concepts. Our experienced trainers break down complex topics into easy-to-understand modules, and with ample hands-on exercises and personalized mentorship, you'll grasp everything you need to succeed, regardless of your background.
Q3: How long does the digital marketing course at Code with TLS typically take?
A3: Our core digital marketing program is designed for you to become career-ready in just 3 months. This intensive, outcome-focused duration ensures you gain essential skills rapidly and are prepared for immediate job opportunities. For those looking for more specialized or in-depth learning, we also offer optional skill topics and diploma programs that might extend the duration slightly.
Q4: What kind of placement assistance does Code with TLS offer? Do you guarantee jobs?
A4: Code with TLS is committed to 100% placement assistance. While we cannot guarantee a job offer (as that depends on individual performance in interviews), we guarantee comprehensive support until you are successfully placed. This includes:
* Connecting you with our extensive network of hiring partners.
* Daily job alerts for relevant openings.
* Dedicated resume and LinkedIn profile optimization.
* Multiple mock interview sessions with industry experts.
* Internship opportunities to gain practical experience and a strong portfolio.
Our track record and student testimonials speak volumes about our placement success.
Q5: What kind of real-world projects will I work on during the course?
A5: At Code with TLS, you won't just learn theory. You'll work on actual, practical projects including:
* Developing and optimizing live websites for SEO.
* Designing and executing Google Ads campaigns with real budgets (simulated or supervised live projects).
* Creating and managing social media campaigns for various brands.
* Crafting comprehensive content marketing strategies and developing different content formats.
* Performing website audits and competitor analysis using industry-standard tools.
* Setting up and analyzing Google Analytics reports for real data.
These projects form a powerful portfolio that you can showcase to potential employers.
Q6: What certifications will I receive upon completing the Code with TLS course?
A6: Upon successful completion of our program, you will receive an Exclusive Certificate of Excellence from Code with TLS. Additionally, our curriculum is aligned to help you prepare for and acquire globally recognized certifications from leading platforms such as Google (Google Ads, Google Analytics), Meta (Facebook), HubSpot, and Semrush. These external certifications significantly boost your professional credibility.
Q7: Is there any flexibility in learning, such as online or weekend classes?
A7: Yes, Code with TLS understands the diverse needs of students and working professionals. We offer flexible learning options including both online and offline (in-person) classes in Delhi. We also have weekend batches designed to accommodate those with full-time commitments, ensuring everyone can pursue their digital marketing aspirations without disruption.
Q8: What is the average salary expectation after completing this course in Delhi?
A8: The average salary for a digital marketing professional in Delhi varies based on experience, specialization, and the company. As a fresher from Code with TLS, with our placement-focused training and practical exposure, you can expect an entry-level salary ranging from ₹3,00,000 to ₹4,00,000 per annum. With 1-3 years of experience, this can quickly grow to ₹5,00,000 - ₹7,00,000, and for senior roles, it can exceed ₹15,00,000 per annum. Our goal is to equip you with the skills to command competitive salaries.
Q9: Do I need any technical background or coding knowledge for this course?
A9: No, a technical background or prior coding knowledge is not required for our digital marketing course. While we do cover basic HTML concepts relevant to SEO, it's taught from scratch and in a user-friendly manner. Our focus is on marketing strategies and the use of digital tools, which do not typically require extensive coding.
Q10: What kind of ongoing support does Code with TLS provide after I complete the course and get placed?
A10: At Code with TLS, our commitment to your success extends beyond placement. We believe in fostering long-term relationships. Our alumni benefit from:
* Lifetime access to course materials and updates to keep your skills current.
* Alumni networking opportunities to connect with former students and industry professionals.
* Refresher sessions on key modules (on request or as scheduled).
* Continued career guidance and mentorship for future career growth or transitions.
This ensures you always have a supportive community and resources at your disposal as you navigate your digital marketing career.
Don't just learn, get hired. Your journey to a successful digital marketing career starts with Code with TLS. Enroll today and transform your future in just 3 months!