Learn Digital Marketing from Experts Near You and Build a Rewarding Career

In today’s digital-first world, businesses are no longer limited by geography. Whether you're a local startup or a global brand, having a strong online presence is essential for growth. This is why digital marketing has become one of the most powerful tools for reaching customers, generating leads, and building brand value. From social media and paid ads to SEO and email campaigns, companies rely on skilled digital marketers to grow their business across every online platform.

If you’re searching for a digital marketing course near you, now is the perfect time to upskill. These programs are in high demand, especially among students and professionals looking to break into high-growth careers in marketing, media, and advertising. A good digital marketing course not only teaches you how to manage websites, optimize search performance, and run ad campaigns but also gives you real-world experience that employers value. In Laxmi Nagar, Delhi, there are over 150 verified institutes and agencies that offer top-quality training and career support.

Best Digital Marketing Course in Delhi – Code with TLS

Looking to build a career in digital marketing? The demand for skilled professionals is higher than ever, and businesses across every sector are hiring experts who understand SEO, social media, PPC, and web analytics. Code with TLS, located in Preet Vihar, Delhi, is one of the top-rated digital marketing institutes offering practical, job-ready training. With personalized mentorship, live projects, and advanced tools, it’s the perfect place to begin your marketing journey.

Digital marketing, powered by continuous digital evolution, is now crucial for businesses and global brands. Companies increasingly choose online promotion to reach wider audiences and expand their market presence worldwide. In today's fast-paced world, establishing an online presence is vital for business success. 

Digital marketing is essential; it connects customers with businesses (B2B and B2C) by using data-driven insights from various channels like social media, job portals, paid search advertising, and campaigns developed with both inbound and outbound marketing techniques.

A digital marketing course is highly sought after by students. These courses equip them with the research skills and expertise in managing social media, search engines, and websites that businesses need to generate sales leads, boost organic website traffic, and build brand awareness. 

Moreover, digital marketing certifications enhance students' prospects for securing promising roles in leading PR or media companies. At Sulekha, we help you find verified and reputable Digital Marketing agencies and training institutes near you, with over 150 options available in Preet Vihar, Delhi.

Looking for trusted training? Explore the Top Digital Marketing Institute in Delhi to discover expert-led courses, practical learning, and career support designed to elevate your skills.

Comprehensive Digital Marketing Guide for Beginners: Code with TLS

• Understanding the Basics of Digital Marketing: Learn the core concepts of digital marketing, define campaign goals and objectives, explore vital digital marketing channels, develop a comprehensive digital marketing plan, and compare traditional marketing with digital marketing.
• Comprehending SEO: Delve into the world of search engines, understand crawling and indexing, compare Google with other search engines, differentiate SEO from paid ads, and gain an overview of White Hat, Black Hat, and Grey Hat SEO practices.
• Analysis and Research of Keywords: Master in-depth keyword research techniques, utilize the Google Keyword Planner Tool, discover keywords through Google Auto Detection, and make informed decisions for high-value "money keywords."
• On-Page Optimization: Grasp the fundamentals of HTML in SEO, identify key HTML tags for optimization, focus on Title, H1, and Meta Description, and effectively manage Keyword Density and Prominence.
• Content Optimization: Optimize content for length, quality, uniqueness, freshness, and images for SEO.
• Technical SEO: Explore URL Structure and Length, Page Speed Analysis, understand Schema.org, grasp the essentials of 301 Redirects, Robots.TXT, and Internal Linking, Sitemaps.XML, and Essential Schemas.

Compare Your Options: Want to know which course suits you best? Dive into our guide on Free & Paid Digital Marketing Courses to explore your learning options based on budget, features, and goals.

• Off-Page Optimization: Understand Google Ranking Page, use tools like MozBar Chrome Extension, learn the significance and techniques of Backlinks, and explore Web 2.0, Forum Participation, Blog Commenting, Social Bookmarking, Classifieds, Directory Submission, Video Submission, Guest Posting, Press Release, Infographics, Audio Sharing, Social Media Engagement, Industry Roundup, and Business Listing.
• Advanced Link Building: Concepts like Do-Follow, No-Follow, Link Exchange, Link Juice, and Pyramid.
• Blog Marketing: Understand blogs and blog creation, develop strategies for engaging visitors, and identify relevant topics for periodical posting.
• Content Marketing: Develop original content, craft a content marketing strategy and plan, and drive targeted audiences.
• Competitor Analysis: Become familiar with Competitor Analysis Tools (AHREFs, SEMRush), analyze competitor links and traffic, and understand AHREFs and equivalent tools.
• Website Audit: Conduct extensive On-Page SEO Audits, identify content duplication, check for Google Penalties, analyze Page Speed, Console Errors, and Warnings.
• SEO Tools: Gain an overview of Content Creation, Rank Tracking, On-Page Optimization, Backlink Research, Website Audit, and Keyword Research Tools.
• Google My Business: Create Google Listings and Citations, manage reviews, including negative reviews.
• Google Search Console: Utilize Search Queries, Organic Performance, Key Metrics, Top Pages, Structured Data, CTR, Clicks, Impressions. Explore URL Inspection, Coverage Issues, Mobile Usability, Site Maps, Links, Legacy Tools, Security Issues, and Manual Actions.
• Google Analytics: Set up Google Analytics for real-time user analytics. Analyze Content, Traffic Source, Location, Audience Section, Cohort Analysis, User Explorer, Active Users, Audiences based on Interests and Demographics, Geo, Affinity Audiences, In-Market Audiences, Audience Behavior, Cross-Device Reach, Mobile Audiences, User Flow, and Benchmarking.

Plan Your Investment: Curious about course pricing? Explore our guide on Digital Marketing Course Fees to compare options and choose the right fit for your education budget.

• SEM Overview: Select Keywords, create campaigns (Video, Text, Image, Animated, and YouTube Marketing), and implement Re-marketing.
• Google Search Ads: Master PPC Campaign Creation, Ad Rank, Quality Score, Ad Groups, Budgeting, Keywords, Text Ads, Extension Setup, Negative Keywords, PPC Campaign Optimization, and Key Metric Evaluation.
• Google Display Ads: Learn Contextual, Placement, Interest Targeting, and Topics Targeting.
• Remarketing of Ads: Understand Standard and Dynamic Remarketing, Video Marketing, Email Marketing, and Remarketing Lists for Search Ads.
• Video Marketing: Focus on Video Optimization, Creator Studios, YouTube Channel Creation, Playlists, YouTube Analytics, and Advanced Optimization Techniques.
• Mobile Marketing: Explore SMS Marketing, Mobile Targeting, App Store Optimization, Web vs. Mobile Marketing, Mobile and Responsive Websites, and an overview of Native and Hybrid Apps.
• WhatsApp Marketing: Configure WhatsApp Business, understand installation, and utilize Auto Message Service.
• SMS Marketing: Learn Vendor Selection, Database Familiarity, Transactional vs. Promotional SMS, and Best Practices.
• YouTube Optimization: Master Channel Creation, Video Marketing Keywords, Title Optimization, Tag Optimization, Thumbnail Creation, Subscriber Link Optimization, Hashtag Use, and YouTube Monetization.
• Social Media Optimization: Engage in Group Participation, analyze Insight Reports, create Events, optimize Hashtags, and create Social Media Profiles (Twitter, Instagram, LinkedIn, Facebook).
• Social Media Marketing: Gain an overview of platforms including Facebook, Instagram, LinkedIn, Twitter Marketing, and emerging Social Media Channels.
• Designing Tools: Utilize Canva for designing.
• Facebook Marketing: Optimize Facebook Pages, create Business Manager, run Campaigns (Lead Generation, Video, Post Reach, App Store, Event Promotion, Pages Like Ad), post creatively, set up Audience, and implement Bidding and Budgeting Strategies.
• Instagram Marketing: Optimize Instagram Business Profiles, understand Influencer Marketing, engage in Paid Marketing in Feeds and Stories, apply Bidding and Budgeting Strategies, and develop Content Strategy.

Ready for 2025? Explore the latest and most effective options with our guide on Digital Marketing Courses in Delhi for 2025 and choose the course that suits your goals and timeline.

• LinkedIn Marketing: Optimize LinkedIn Company Pages, run Ads (Search, InMail, Image, Job Postings, Retargeting Ads), and apply Bidding and Budgeting Strategies.
• Twitter Marketing: Learn Strategies for Twitter Marketing, Instream Video Ads, App Installations, Followers, Retargeting, and implement Bidding and Budgeting Strategies.
• Email Marketing: Understand Email Marketing, explore Types of Email Marketing, practice Opt-in Email Marketing, perform Account Setup, List Creation, Web Forms, Broadcasts, Autoresponders, Inbox Optimization, and choose Email Marketing Tools (e.g., Mailchimp).
• Social Media Marketing Tools: Get an overview of various tools for Social Media Marketing.
• Digital Marketing Certifications: Prepare for Google Analytics, Google Ads, Facebook, YouTube, and HubSpot Certifications.

Wondering about earning potential? Discover comprehensive insights into Digital Marketing Salary in India to evaluate industry pay scales and chart your career path.

Top 10 Major Digital Marketing Modules in 2025: Code with TLS

The core objective of digital marketing is to effectively promote products and services across diverse online channels to capture interest, generate sales, and convert leads. Strong writing and impactful product branding are essential for reaching target audiences.

 By leveraging platforms like Email, Facebook, Instagram, Twitter, LinkedIn, WhatsApp, e-commerce websites, and Quora, marketers can implement digital strategies that utilize web analytics and data-driven traffic, benefiting both companies and users. Explore the following digital marketing tactics offered by Code with TLS to achieve your business objectives.

Search Engine Optimization (SEO) - SEO Course in Preet Vihar, Delhi at Code with TLS

Search Engine Optimization (SEO) employs organic practices to improve a business's ranking in Google search results. This process boosts search engine traffic and enhances site visibility, making it effortless for users to find and access business websites. To achieve this, SEO analysts at Code with TLS target relevant short and long-tail keywords and phrases that users search for monthly and annually on Google, analyzing search volumes to integrate them into content. Code with TLS SEO researchers also focus on:

• Context Indexing
• Effective Link Building
• Targeting high-volume keywords

Looking to certify your skills? Check out the Best Digital Marketing Course with Certification and elevate your credentials with industry-recognized certification and expert-led learning.

Search Engine Marketing (SEM) - SEM Course in Preet Vihar, Delhi at Code with TLS

Search Engine Marketing (SEM) is a powerful digital marketing technique taught at Code with TLS that significantly enhances site visibility in search engine results pages (SERPs) and is the fastest way to drive substantial traffic to a website. Often referred to as pay-per-click (PPC) or paid search due to its inorganic marketing structure, SEM has become indispensable for boosting a company or brand’s online presence. 

In this process, advertisers pay for site traffic, impressions, and the number of visitors, enabling companies to manage their marketing budget smartly. Search marketing through SEM offers immediate results, providing a faster response rate when users perform a query on a search engine. Unlike many other campaigns, this digital advertising strategy is non-intrusive and minimally disrupts user tasks. Code with TLS guides marketers through these essential steps when setting up an SEM network:

• Research and select a set of keywords relevant to your desired website or product.
• Select a specific geographic ad location for display.
• Bid on a compelling pay-per-click (PPC) fee for ads.

Social Media Marketing (SMM) - SMM Course in Preet Vihar, Delhi at Code with TLS

Social Media Marketing (SMM), as taught at Code with TLS, utilizes social media platforms to market services. This online marketing technique enables brands to connect with users and share information via Facebook, Instagram, Twitter, and WhatsApp. It strategically builds customer relationships and drives sales by directing organic traffic to a website, potentially converting leads. 

This approach leverages the familiarity and perceived security of social media channels, encouraging users to confidently click on outbound links for more insights. Marketers at Code with TLS learn to maintain consistent posts, as account visibility is measured by channel activity and daily platform engagement. Automated tools can also be used to schedule posts with a "set and forget" option. A critical component of SMM at Code with TLS is analytics; social media marketers are trained to be tech-savvy in analyzing post insights and implementing diverse strategies to keep audiences active.

Wondering how much it costs to learn digital marketing? Check out our detailed guide on Digital Marketing Course Fees in Delhi to compare pricing, course options, and what fits your budget.

Pay-Per-Click (PPC) - PPC Course in Preet Vihar, Delhi at Code with TLS

Pay-per-click (PPC) is a branch of digital advertising, a key offering at Code with TLS, designed to align user interests with company goals. Practicing PPC is the quickest inorganic search engine marketing strategy for instantly driving traffic to small online businesses. Companies or advertisers pay a fee whenever users click on their ads or sponsored links, which redirect to the primary page. 

In essence, PPC captures users' interest in learning more about a company's service when displayed on the first results page or when they search for relevant terms. Running a well-targeted PPC campaign through Google Ads, as taught by Code with TLS, is both cost-effective and highly rewarding, as the return on ad spend (ROAS) is high when a user visits a company’s site. 

This leads to increased brand exposure, directing targeted audiences to their desired destination. If your ads resonate with users’ pain points, Google may reduce your cost per click, rewarding you with lower-costing ad clicks in future PPC marketing campaigns. Code with TLS trains advertisers to incorporate and organize the right keywords, assort them into campaigns, and set up optimized landing pages for conversions.

• Optimized PPC campaigns are cost-effective.
• Compatible with running multiple ad campaigns for each keyword.
• Higher click-through rates lead to more conversions and sales revenue.

Email Marketing - Email Marketing Course in Preet Vihar, Delhi at Code with TLS

Email marketing is a powerful marketing channel for direct customer interaction through emails, promoting brands and selling value propositions. Email remains a popular marketing tool because it prompts users to take action—whether to reply, forward externally to establish new connections, or even discard the email or move it to spam. 

This business and marketing approach, taught at Code with TLS, helps brands raise customer awareness of the latest products or services through email campaigns comprising newsletters, product launches, promotional emails, retention emails, and more.

 Automated email marketing campaigns also assist brands in building meaningful customer relationships and engaging between purchases. Brands can achieve a significant return on investment (ROI) with email marketing compared to many other techniques.

• Cost-effective
• Aligns sales and marketing efforts
• Generates more leads and conversions

Explore Nearby: Ready to learn locally? Discover the comprehensive offerings of our Digital Marketing Course Institute in Delhi NCR for expert training and job-ready skills.

Affiliate Marketing at Code with TLS

Affiliate marketing is a performance-based marketing technique where a business rewards one or more affiliate partners for each visitor or customer brought in by the latter's marketing efforts. As explored at Code with TLS, affiliate marketing is a strategic collaboration involving four key players: the merchant, the network, the publisher (affiliate), and the customer, where the actions of one are mutually dependent on the rest.

Content Marketing at Code with TLS

Content marketing is the foundational step for creating a successful and organic website to drive instant traffic. It's a focused marketing approach taught at Code with TLS that helps companies promote products and services by creating and distributing valuable and authentic information to capture a clearly defined target audience and retain their trust. 

Content marketing facilitates profitable customer actions, primarily through calls-to-action (CTAs) and inbound and outbound links that redirect users to external links for more content from the company’s page. 

Marketers at Code with TLS learn to craft successful content marketing campaigns by creating podcasts, videos, articles, blogs, on-page content for websites, and social media posts to establish a brand statement, build trust, convey value, and present a clear value proposition. Content marketing plays a significant role for enterprises in:

• Increased sale value
• Cost savings
• Driving organic traffic
• Capturing loyal customers

Digital Display Advertising at Code with TLS

Digital display advertising is when a brand or business promotes its venture on a digital platform through banners and various ad formats to generate revenue. The Code with TLS course involves the study of careful planning and strategy to achieve optimal organic traffic through display ads.

Mobile Advertising at Code with TLS

Mobile advertising is a digital strategy implemented by businesses to target their audience solely through smartphones, tablets, and other mobile media. The Code with TLS course includes insights on optimizing lead generation through SMS, MMS, email, social media, and applications.

Lead Generation at Code with TLS

Lead generation is a digital marketing term that refers to optimizing the creation of prospective consumer interest or inquiry into a business's products or services through the Internet. The Code with TLS course will help you cover the ground on analyzing business strategies and improving them to get maximum leads for your business.

Get Certified in 2025: Elevate your credentials with our expertly designed Digital Marketing Certification 2025 course—perfect for career-ready skills and industry recognition.

YouTube Advertising at Code with TLS

YouTube advertising is a method of advertising your video content on YouTube or within search results to maximize your user reach. These ads (videos, banners, or text) can appear before the requested video plays, as an overlay while a video plays, or in the right margin of the page. YouTube advertising is managed through Google Ads. Code with TLS highlights the benefits:

• Reach the Right Audience
• Easy to Track & Measure
• YouTube Advertisements are more Engaging

Digital Marketing Course Scope: Code with TLS

• Easy to Learn: Digital marketing, as taught at Code with TLS, is accessible to everyone. It's generally more straightforward than traditional marketing, where scaling often becomes highly target-oriented rather than offering the freedom to create effective strategies.
• Global Business Reach: Unlike traditional marketing, digital marketing is not constrained by geography or manual labor. Creating an international business campaign is virtually limitless with digital tools. Code with TLS emphasizes how digital marketing has revolutionized inte
• Content Creation: A crucial advantage of digital marketing, as demonstrated by Code with TLS, is the constant availability and demand for content to showcase brands online. Branding becomes effortless as each platform can receive a different content strategy, and creating fresh content with effective SEO practices generates more insights.
• Increased Engagement: Code with TLS focuses on fostering more consumer interaction through content blogs, articles (free and paid), website content, and marketing strategies like email marketing, SEO, SEM, and PPC.

Fee Structure of Digital Marketing Course in Preet Vihar, Delhi: Code with TLS

• Digital Marketing Foundation Course: Rs. 30,000
• Online Digital Marketing Course: Rs. 25,000
• Diploma in Digital Marketing and Advertising: Rs. 45,000

Jobs After Digital Marketing Course: Code with TLS

Upon completing a Digital Marketing course at Code with TLS, you can pursue promising career paths with competitive salaries:

• Digital Marketing Manager (5-8 years experience): Approximately Rs. 15 Lakh
• PPC Analyst (4-6 years experience): Approximately Rs. 9 Lakh
• SEO Specialist (4-7 years experience): Approximately Rs 10 Lakh
• SEM Specialist (8-12 years experience): Approximately Rs. 15 Lakh
• Content Writer (8-10 years experience): Approximately Rs. 20 Lakh

Elevate Your Expertise: Looking for the top certification course in Delhi? Explore our Top Digital Marketing Certification Course in Delhi to gain practical skills, recognized certification, and expert mentorship.

Frequently Asked Questions about Digital Marketing Courses at Code with TLS

Q1: What exactly is digital marketing, and why is it important for businesses today?

A1: Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels like search engines, social media, email, and other websites to connect with current and prospective customers. 

It's crucial today because it offers a cost-effective way to reach a global audience, provides measurable results, allows for precise targeting, and enables real-time interaction with customers, all of which are vital for growth in the modern market. At Code with TLS, we emphasize these fundamental aspect

Q2: Who should consider taking a digital marketing course at Code with TLS?

A2: A digital marketing course at Code with TLS is ideal for a wide range of individuals. This includes students looking to gain in-demand skills, job-seekers aiming to enter the marketing industry or enhance their existing resumes, entrepreneurs and small business owners who want to promote their ventures effectively online, and even experienced marketing professionals looking to update their skills with the latest digital trends. Anyone interested in understanding how to leverage online platforms for business growth will benefit.

Q3: What are the core modules typically covered in a comprehensive digital marketing course at Code with TLS?

A3: A comprehensive digital marketing course at Code with TLS covers several key modules. These typically include Search Engine Optimization (SEO) for organic visibility, Search Engine Marketing (SEM) or Paid Search (PPC) for immediate traffic, Social Media Marketing (SMM) for brand building and engagement, Content Marketing for attracting and retaining audiences, Email Marketing for direct communication, Affiliate Marketing, Mobile Marketing, Video Marketing (especially YouTube Ads), Digital Display Advertising, and crucial analytical tools like Google Analytics and Google Search Console. Practical application of various tools and strategies for lead generation and conversion is also a significant part of the curriculum.

Q4: How does SEO differ from SEM, and why are both important for online presence?

A4: SEO (Search Engine Optimization) focuses on improving your website's organic (unpaid) ranking in search engine results through techniques like keyword optimization, quality content, and link building. It's a long-term strategy for sustained visibility. 

SEM (Search Engine Marketing), on the other hand, involves paid advertising methods, primarily Pay-Per-Click (PPC), to get immediate visibility at the top of search results. Both are vital: SEO provides sustainable, credible traffic, while SEM offers instant visibility and faster lead generation. Code with TLS teaches you to leverage both effectively for a robust online presence.

Q5: What career opportunities can I expect after completing a digital marketing course from Code with TLS?

A5: Completing a digital marketing course from Code with TLS opens up numerous career opportunities across various industries. You can pursue roles such as Digital Marketing Manager, SEO Specialist, PPC Analyst, Social Media Manager, Content Writer/Strategist, Email Marketing Specialist, Analytics Specialist, Brand Manager, or even work in PR and media companies. 

The skills learned are highly transferable, allowing for diverse career paths in agencies, in-house marketing teams, or as a freelancer.

Q6: What is the typical duration of a digital marketing course at Code with TLS, and are there different levels available?

A6: The duration of digital marketing courses at Code with TLS can vary based on the depth and type of program. A foundation course might be shorter, while a comprehensive online digital marketing course or a Diploma in Digital Marketing and Advertising would be longer. 

Code with TLS offers different levels, catering to beginners seeking foundational knowledge, as well as those looking for advanced skills or specialized topics. You can inquire directly with the institute for specific course durations.

Q7: Are there any prerequisites for enrolling in a digital marketing course at Code with TLS?

A7: Generally, there are no strict prerequisites for enrolling in a beginner's digital marketing course at Code with TLS. A basic understanding of computers and the internet is usually sufficient. 

However, for more advanced modules or specialized certifications, some foundational knowledge or prior experience might be beneficial. It's always best to check the specific course requirements with Code with TLS directly.

Q8: Does Code with TLS offer placement assistance or career guidance after course completion?

A8: Many reputable digital marketing institutes, including those that partner with platforms like Sulekha, offer placement assistance and career guidance to their students. 

This can include resume building workshops, interview preparation, networking opportunities, and connecting students with potential employers. It's advisable to confirm the specific support provided by Code with TLS when you enroll.

Q9: What is the benefit of getting certified in digital marketing from various platforms (e.g., Google, HubSpot) in addition to the course?

A9: Industry certifications from platforms like Google (Google Ads, Google Analytics), HubSpot, and Facebook are highly valuable additions to your digital marketing skillset. 

They validate your proficiency in specific tools and areas, demonstrating to employers that you have practical, up-to-date knowledge recognized globally. Code with TLS will likely guide you on how to prepare for and acquire these certifications, enhancing your credibility and job prospects.

Q10: How important are practical, hands-on projects and case studies in the Code with TLS digital marketing curriculum?

A10: Practical, hands-on projects and case studies are extremely important in a digital marketing curriculum, and Code with TLS places a strong emphasis on them. Digital marketing is a practical field, and real-world application of concepts is crucial for truly understanding and mastering the skills. 

These practical exercises allow you to build a portfolio, gain confidence, and demonstrate your abilities to future employers, making you job-ready.